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g. Evaluation Plan (Rencana Evaluasi). Perencanaan e-advertising and marketing dilaksanakan, keberhasilannya tergantung pada evaluasi yang terus-menerus. Untuk menentukan hasil pemasarannya, perusahaan dapat menggunakan balanced scorecard untuk mengukur kesuksesan dari program web marketing dan apakah program internet advertising and marketing tersebut cocok sesuai dengan objektif dari perusahaan. After I first started promoting cards I thought of packaging and purchased a thousand poly bags on the web a 5X7 card would fit in, however I decided not to show my cards in them because, of course, clear cello baggage look higher.
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